Strategic brand building for artists and arts organizations has never been more important. As we move into 2022, it’s clear that a strong brand is an essential business asset. Increasingly, artists are starting to see their brands – whether personal or organizational -- as an investment that requires a consistent input of time, money, and energy. And yet many lack the resources and knowledge for developing a successful brand strategy on their own. In this live, sixty minute, highly-interactive webinar, we’ll take a close look at what branding means for artists and arts organizations. Participants will learn how to create a brand narrative that defines organizations and individual artistic practices. This hands-on virtual workshop will give artists and arts organizations the understanding and tools they need to create a marketable brand identity, one that increases visibility and drives greater engagement with key audiences, influencers, and funders. About the Instructor Lyn Chamberlin is an award-winning consultant specializing in strategic brand marketing and communications. She works with individuals and organizations to develop the branding and marketing strategies they need to significantly expand impact, visibility, and engagement. She has held senior leadership positions throughout her career, acting as chief spokesperson for the institutions she represents, overseeing all branding, advertising, public relations, and public affairs initiatives. She has held senior management positions at Harvard University, Radcliffe College, Massachusetts Institute of Technology (MIT). and Sarah Lawrence College among others. An Emmy award-winning television producer, she was director of television programming at The Christian Science Monitor, and a senior producer at Westinghouse Broadcasting and NBC. Lyn was the founder and chief operating officer of skyePR, a Boston brand consultancy, advising companies such as Blue Cross Blue Shield of Massachusetts, Polaroid, IDG, Navigant Consulting, and Technology Review Magazine, as well as numerous emerging technology start-ups and small businesses. www.lynchamberlin.com lyn@lynchamberlin.com https://www.linkedin.com/in/lynchamberlin/